Mobile App
Painting and wine built the brand. An app keeps guests coming back. Pinot's Palette is one of the nation's largest paint and sip franchises, founded in Houston in 2009 and grown to more than 100 studios across the United States and Canada. To bring booking, rewards, and social sharing into one place, the franchise tasked WWC, a Houston marketing and technology agency, with designing and developing its mobile app. The app lets guests reserve classes in a few taps, track loyalty rewards through Pinot Points, and invite friends to join them at the easel. Built with Flutter and backed by MongoDB, it works as both an e-commerce channel and a loyalty engine, giving a national franchise a direct line to the customers who keep its studios full.
Repeat guests keep the easels full. Pinot's Palette grew into one of the nation's largest paint and sip franchises by turning painting classes into a night out worth repeating, and its Pinot Points program rewards exactly that behavior. What the brand needed was a mobile home for it. Pinot's Palette asked WWC to design and develop a mobile app where customers could book classes, track their Pinot Points, and invite friends to share the experience, putting the entire guest relationship a tap away.
WWC designed and developed the Pinot's Palette app from the ground up. Guests browse upcoming classes, book their seats, and watch their Pinot Points grow, while built-in sharing turns a solo booking into a group night out. The app handles the full transaction, bookings, cancellations, and payments, so a customer moves from browsing to a booked easel without ever leaving the experience. Flutter delivers the app from a single codebase to both iOS and Android, so every guest gets the same experience on any device. MongoDB manages the data behind bookings and loyalty balances, keeping accounts in sync as guests return.
The app earned its place in guests' pockets. Roughly 50,000 downloads put Pinot's Palette on phones across its national footprint, and the app stayed well used through a long run in market, handling bookings, cancellations, payments, and Pinot Points along the way. For a franchise built on repeat visits, that longevity is the real measure. More importantly, it turned a night out into a relationship, giving Pinot's Palette a direct channel to the guests who keep more than 100 studios full.
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