OTX

A destination this layered is hard to sell in pieces. OTX had the setting and the standards of the Hill Country's premier experience, and 3 distinct offerings built on the same land, a year-round venue for retreats and weddings, a summer camp for kids and teens, and guided hunts. Each needed its own identity without fragmenting the whole, and all of it needed a digital home capable of turning interest into bookings. OTX asked WWC to design the visual brand for OTX, Camp OTX, and Hunt OTX, build the website, and drive Camp OTX enrollment through ongoing advertising.

WWC created a visual brand system that unites OTX, Camp OTX, and Hunt OTX while letting each speak to its own audience, from couples planning a wedding to families choosing a summer camp. The identity carries into a website designed and built by WWC on WordPress, structured for search so each experience surfaces for the people looking for it, and equipped with e-commerce so booking happens the moment interest peaks. Behind it, HubSpot supports the marketing operation, and WWC continues to create and implement the advertising campaigns that put Camp OTX in front of families each season.

Demand tells the story. Camp OTX runs 10 weeks of summer sessions, and waitlists now begin forming before the season starts. The engagement has grown into a lasting partnership, with WWC continuing to create and implement the camp's advertising year after year, and one brand family now carrying the ranch, the camp, and the hunt. More importantly, the work lets the OTX experience begin online, with the same attention to detail families find when they arrive in the Hill Country.