"Endless Summer" Digital Campaign
Camp Ozark, one of the largest summer camps in the country, asked WWC to create a digital campaign to increase enrollment in their opening and closing sessions. The campaign targeted campers and their parents using over 30 variable ads with content relevant to the viewers' age, gender and interests. The "Endless Summer" and "Young and Free" campaigns were very successful including a 35% higher conversion rate than previous campaigns.
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