Website
When nearly every family that tours Camp Ozark in person goes on to register, the website has one job, bring that visit online. Camp Ozark is one of the largest summer camps in the country, welcoming 7,000 kids each summer to more than 150 activities in Arkansas' Ouachita Mountains. Across a long-standing relationship spanning 3 versions of the site, with a new one releasing in August 2026, WWC has delivered web design as much fun as the camp itself, pairing an interactive map with VR-enabled virtual tours, photos, and video so families can explore the grounds from anywhere. WWC also built the camp's online registration and backend management system, PhotoMagic, a facial recognition system powered by Amazon Rekognition that delivers parents near-real-time photos of their campers, and the Camp Ozark Go mobile app, serving parents before, during, and after camp. The work has earned Gold and Silver Addy awards.
Camp Ozark metrics show that nearly 100% of those who tour the camp register for camp. WWC redesigned the website with the goal of making it as much fun as the camp itself. Well, as close as possible.
A primary feature of the site is its interactive map that features VR-enabled virtual tours and includes tons of photos and videos that link directly to the interactive activity selection section of the site. Another industry-leading feature is the website's unique online merchandise store and photo ordering system that utilizes facial recognition making it easy for parents to find photos of their camper. Both systems were designed to connect with Camp Ozark's existing databases and accounting system. The camper registration system was also completely redesigned by WWC to present a more intuitive experience for both the guest user and the Camp Ozark administrators.
Camp Ozark's enrollment has increased year over year. The website has been featured on many popular website galleries and has been recognized by the industry with a Gold District Addy. A Silver Regional Addy.
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