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Search Engine Optimization (SEO) vs. Marketplace Optimization (MPO), Listing Optimization, or Marketplace SEO
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Marketplace Optimization
Marketplace Optimization (MPO) or list optimization is similar to Search Engine Optimization (SEO), which uses signals to rank sellers or their products to relevant buyers in marketplace searches. It is your product rankings on any website like the Facebook marketplace, Amazon, Etsy, eBay, etc.
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