Conversion Rate Optimization
Improve user experience and increase your conversion rate using Artificial Intelligence (AI).
With our patent-pending SmartOptTM technology powered by OpenAI, we create intelligent landing pages that continuously improve the user experience to maximize conversions.
Most businesses and organizations don’t fully understand what constitutes conversions and why tracking conversions effectively is vital to the success of their business.
This lack of understanding leads to wasteful ad spending or the elimination of an effective campaign because of poor attribution. Successful businesses track multiple conversions and assign them accurate values. These values are then used to determine potential ROI. A conversion can be as simple as clicking a “buy now” or “donate” button or completing an online purchase.
Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website or app and turning them into customers. Our process begins with a complete audit of your existing customer experience. From there, we create a conversion rate optimization and implementation plan. We will establish clear key performance indicators that are easy to track and understand. We will never send you overly complicated reports. Finally, we utilize SmartOpt to improve and test content continually.
Our Process
Audit
We start with a detailed analysis of your inbound traffic sources, behavioral intent, visitor types, and current conversion goals. Then, we conduct market analysis and analyze competitive intelligence data. Finally, we review your sales process, lifecycle, and retention strategy. We review the audit with your team to determine strengths and weaknesses. Next, we determine if further research is needed.
- Make sense of your current data
- Identify key traffic sources
- Understand the user experience
- Identify opportunities
- Identify additional research
Plan
Next, we work with your team to sets goals and establish Key Performance Indicators (KPIs). Using all information collected, we create a list of potential experiments. Test and configure data collection and attribution. Once the plan is approved, we will create a schedule and an implementation plan. We will work with you and your team to ensure a seamless rollout.
- Establish macro goals
- Establish micro goals
- Plan experiments
- Long-term planning
Execute
Finally, we implement the necessary components and seed SmartOpt with an initial data set. SmartOpt will begin learning by analyzing traffic and user interaction. SmartOpt will start to refine automatically or in suggestions mode. Our team will monitor everything and adjust to ensure all data is being collected and attributed correctly.
- AI Seeding
- AI Learning
- AI Refinement
- Evaluate
- Adjust
WWC
Whole Wheat Creative is a full-service, results-driven communications firm. For the past 25 years, we have helped our clients reach their goals through innovative design, data-driven marketing, and proven methodology.
Contact Us
1824 Spring Street, Suite 213
Houston, Texas 77007
713-993-9339 T
713-993-9338 F