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Whole Wheat Creative, Houston, TX

Television & Streaming8

Television And Streaming That Connect

Television still moves audiences at scale, and streaming multiplies the reach. WWC plans and buys broadcast, connected TV, and OTT campaigns that place brands on the right screens.

Data-driven targeting brings new precision to a mass medium. WWC pairs deep broadcast experience with granular streaming strategy, reaching viewers by behavior and interest rather than broad guesswork.

From linear television spots to CTV and OTT placements, WWC connects brands with the audiences that matter and measures the impact of every flight. Television and streaming built to reach the right viewers and maximize ROI.

UnionMain HomesUnionMain HomesTV & Streaming2026John MooreJohn Moore"10 Years" Campaign2022Sun & SkiSun & Ski"Wish You Were Here" Campaign2022Texas A&MTexas A&M"Education, Tradition and Adventure" Television Spot2022John MooreJohn Moore"Don" Television Spots2020Texas A&M GalvestonTexas A&M Galveston"Waters Edge" Advertising Campaign2022Southwest Brick CouncilSouthwest Brick Council"The Natural Choice" Television2010Newmark HomesNewmark Homes:30s Campaign2012

Television & Streaming

What WWC delivers

  1. Media Planning and Buying

    WWC plans and buys broadcast television, connected TV, and OTT placements, negotiating inventory and building flights that put the brand on the right screens at the right cost.

  2. Connected TV and OTT Campaigns

    WWC targets streaming viewers by behavior and interest rather than broad demographics, bringing digital-grade precision to television screens on the platforms audiences actually watch.

  3. Commercial Creative

    WWC develops spot creative built for the medium, from broadcast-ready commercials to formats cut for streaming and shorter attention spans. Message and media plan are designed together.

  4. Audience Targeting

    WWC defines audiences with data, matching viewer behavior and interests to the campaign goal, so budget reaches likely customers instead of everyone with a television.

  5. Measurement and Reporting

    WWC measures every flight, connecting TV and streaming activity to site traffic, leads, and sales wherever the data allows. Television becomes an accountable channel, not a leap of faith.

Television & Streaming

Common questions

Is television advertising still worth it?

For the right brand and goal, yes. Television still delivers reach and credibility that few channels match, and streaming adds precise targeting on top. WWC only recommends TV when the audience, budget, and objective support it, and measures results to prove the case.

What is the difference between CTV and OTT advertising?

OTT refers to video content streamed over the internet rather than through cable or broadcast. CTV is that content watched on a television screen through a smart TV or streaming device. In practice the terms overlap, and WWC plans both as part of one streaming strategy.

Can WWC buy TV advertising in the Houston market?

Yes. WWC plans and buys Houston broadcast and streaming placements, and extends campaigns regionally or nationally when the audience calls for it. Deep broadcast experience combined with streaming strategy means one plan can cover both.

Do smaller brands need a big budget to advertise on TV?

Less than they used to. Streaming platforms have lowered the entry point, letting brands buy targeted CTV audiences without paying for mass broadcast reach. WWC scales the plan to the budget and often starts with a focused streaming flight before expanding.

Tell us where you want to grow. We will bring the strategy, creative, and technology to get you there.