Texas A&M Galveston

"Waters Edge" Advertising Campaign

WWC created an advertising campaign to increase student enrollment at TAMUG. The campaign components included. Television, Outdoor, Magazines, Newspaper, and a splash page. The campaign results reflected a 16% increase in enrollment over the course of the campaign. The campaign was also awarded "Best Institutional Identity Marketing Program" and "Best Print Advertising" by the Council for the Advancement and Support of Education (CASE).
Marketing for Higher Education
Marketing for Higher Education

Related Work