Texas A&M Galveston
"Waters Edge" Advertising Campaign
WWC created an advertising campaign to increase student enrollment at TAMUG. The campaign components included. Television, Outdoor, Magazines, Newspaper, and a splash page. The campaign results reflected a 16% increase in enrollment over the course of the campaign. The campaign was also awarded "Best Institutional Identity Marketing Program" and "Best Print Advertising" by the Council for the Advancement and Support of Education (CASE).