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The Battleship Texas is the last surviving Dreadnought and the only battleship in existence today that fought in both World War I and World War II. The Battleship Texas Foundation, the 501(c)3 nonprofit that has operated the ship on behalf of the State of Texas since 2020, needed a digital presence equal to a vessel once called the most powerful weapon in the world, and to a mission that spans education, preservation, and a $15 million campaign to transform her into a modern museum. WWC designed, developed, and implemented a new WordPress website with a rebuilt user experience for the Battleship Texas, giving visitors, donors, and volunteers clear paths into the ship's story and the Foundation's work. The new site carries more than a century of history with modern clarity.
History does not promote itself. The Battleship Texas Foundation stewards the last surviving Dreadnought, a veteran of both World Wars and the D-Day landings at Normandy, and has operated the ship on behalf of the State of Texas since 2020. Its work runs from education and volunteer programs to a $15 million campaign to transform the vessel into a modern, technologically advanced museum. The Foundation asked WWC to design and develop a website with a new user experience, one that could serve visitors, donors, volunteers, and students with equal clarity.
WWC delivered a new website and a reimagined user experience for the Battleship Texas. The information architecture organizes a sprawling mission, visiting, learning, giving, and volunteering, into distinct paths that move each audience toward action. WWC then built the storytelling layer the ship deserves, an interactive timeline, galleries of historic photographs, and archival images animated into parallax-style video that puts motion back into century-old moments. Built on WordPress, the platform gives the Foundation direct control of its content, so updates, events, and educational material publish quickly without developer support. Across desktop and mobile, the design keeps the ship at the center and lets her history do the storytelling.
Visitors stopped skimming and started staying. Average session length climbed from 30 seconds to more than 200 seconds after launch, with the biggest gains on the site's interactive pages, where the timeline and animated historic imagery reward the time spent. The work also earned an ADDY Award. More importantly, the numbers describe exactly what the Foundation asked for, a website where more than a century of history is not summarized but explored.
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