Garrison Brothers

WWC partnered with Garrison Brothers Distillery and the GBB Marketing team to design, develop, launch, and support a story-driven website experience that balances brand heritage with modern conversion tools—bringing the distillery to life for first-time visitors while giving longtime fans more reasons to come back. From immersive distillery showcase content to the deeper narrative of the founder’s journey, the site is designed to feel like a visit to Hye, Texas—capturing the grit, experimentation, and Texas pride behind the brand, and guiding users naturally from “learn the story” to “plan a visit” or “find a bottle.” To support revenue and retail discovery, the site integrates MikMak for shoppable media and “where to buy” functionality, helping customers move seamlessly from inspiration to purchase with omnichannel options while giving the marketing team clearer performance visibility across campaigns. The experience extends beyond the bottle with a Cocktails & Recipes hub that encourages exploration and repeat engagement, and an events ecosystem that supports the distillery’s concert series and programming—keeping the brand active year-round and making it easy for visitors to discover what’s happening next.