Crawfish season runs on reputation, and in Houston the competition is fierce. Spice Boys Crawfish Company brings the heat on two fronts, through pop-up restaurants at some of the city's well-known bars and restaurants and through fresh Louisiana crawfish delivered daily to Texans for private and public customers. A product that bold deserved a look to match, so Spice Boys partnered with WWC on branding and identity design. WWC created the mark and built the brand around it, a visual identity that carries the personality of the product itself, distinct enough to stand out in a crowded crawfish scene and flexible enough to travel from venue to venue. For a company that serves where Houston already gathers, the identity does the heavy lifting, making Spice Boys recognizable wherever the crawfish lands.
Great crawfish gets talked about. A great brand gets remembered. Spice Boys Crawfish Company had already earned its spot in some of Houston's well-known bars and restaurants, running pop-up boils and delivering fresh Louisiana crawfish daily to Texans. What the company needed next was an identity of its own, a brand that could carry that reputation across both sides of the business and beyond any single venue. Spice Boys asked WWC to develop its brand and identity from scratch, a mark and a personality built to stand apart in Houston's crowded crawfish scene.
WWC created the Spice Boys mark and built the full brand and identity around it. The work centered on giving the company a look with the same energy as the product, bold enough to catch attention across a room and simple enough to hold up anywhere it appears. Because Spice Boys runs both pop-up restaurants inside some of Houston's well-known bars and daily deliveries of fresh Louisiana crawfish for private and public customers, WWC built the identity to travel, staying recognizable from one setting to the next. The brand does more than mark the product. It gives Spice Boys a presence customers can find, remember, and ask for by name.
Tell us where you want to grow. We will bring the strategy, creative, and technology to get you there.