Whole Wheat Creative

NCAA Music Fest

Digital Ad Campaign

In a collaboration between the NCAA and Discovery Green, WWC was at the forefront of promoting the much-anticipated NCAA March Madness Music Festival, held in the heart of Downtown Houston. The festival lineup, spanning over three dynamic days, boasted an array of stellar performances from megastars such as Megan Thee Stallion, Omar Apollo, J.I.D, Lil Nas X, Maggie Rogers, Tim McGraw, Keith Urban, Little Big Town, and Mickey Guyton, drawing a diverse crowd of music enthusiasts.

Our meticulously crafted digital advertising strategy leveraged geofencing technology to target festivalgoers on popular platforms, including Facebook, Instagram, and Google. As attendees enjoyed the festival's vibrant atmosphere, our ads seamlessly integrated into their social feeds, inviting them to download the festival guide with a compelling call to action. Furthermore, the campaign offered an opt-in feature for users to receive updates on upcoming events at Discovery Green, ensuring sustained engagement beyond the festival.

Our team implemented a strategic retargeting campaign to cement the connection between festivalgoers and Discovery Green. Over the ensuing six months, customized ads promoting Discovery Green's events were delivered to these highly engaged groups, fostering a lasting relationship with the park and ensuring its place as a top destination for entertainment in Houston. This comprehensive approach not only amplified the festival's success but also spotlighted Discovery Green as a pivotal cultural hub.



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