Let’s Talk
Let’s Talk

Whole Wheat Creative, Houston, TX

Media planning and buying

Dallas-Fort Worth is the fourth-largest TV market in the country, about 3.26 million TV homes. WWC plans Spectrum cable, streaming, search and YouTube across the Metroplex as one buy.

Get a media plan Or call 713-993-9339
One plan, one budget, every channelIllustration. One plan sends budget to Search and PPC, YouTube, YouTube TV, Streaming TV, Programmatic, Cable on Spectrum, Broadcast, radio, outdoor. At launch the split is 22, 10, 10, 20, 12, 14, 12 percent. After 30 days it is 26, 9, 12, 23, 8, 12, 10, and after 60 days 24, 9, 12, 24, 7, 15, 9, as money moves toward what is working.DFW planBudget shareLaunchDay 30Day 60Search and PPC22%26%24%YouTube10%9%9%YouTube TV10%12%12%Streaming TV20%23%24%Programmatic12%8%7%Cable on Spectrum14%12%15%Broadcast, radio, outdoor12%10%9%One plan, one budget, every channelIllustration. One plan sends budget to Search and PPC, YouTube, YouTube TV, Streaming TV, Programmatic, Cable on Spectrum, Broadcast, radio, outdoor. At launch the split is 22, 10, 10, 20, 12, 14, 12 percent. After 30 days it is 26, 9, 12, 23, 8, 12, 10, and after 60 days 24, 9, 12, 24, 7, 15, 9, as money moves toward what is working.DFW planBudget shareLaunchDay 30Day 60Search and PPC22%26%24%YouTube10%9%9%YouTube TV10%12%12%Streaming TV20%23%24%Programmatic12%8%7%Cable on Spectrum14%12%15%Broadcast, radio, outdoor12%10%9%
Illustrative split. A real plan is built from your market, your goal and your budget, then rebalanced as results come in.

The market

Dallas-Fort Worth is the fourth-largest TV market in the US, with about 3.26 million TV homes in Nielsen's 2024-25 estimates (opens in a new tab). It is huge and spread out, so buying the whole market at once is rarely the right move.

Cable across most of the Metroplex is Spectrum, sold by Spectrum Reach (opens in a new tab), which says it can target customers within a mile of a business. Addressable TV narrows that to the households that fit your audience.

Streaming by ZIP code, search by radius and YouTube TV for live news and sports fill in the rest. Frisco, Plano, Arlington and Fort Worth can each get a different plan from the same budget.

We are based in Houston and plan DFW as its own market, with its own data. Same discipline, bigger map.

What we buy here

Spectrum cable

Zone and addressable buys through Spectrum Reach.

Spectrum News 1

Local news carried only on Spectrum in Texas.

Streaming TV by ZIP

Your spot on the streaming apps DFW watches, in the suburbs you choose.

Search and PPC

Google Ads built for searches across the Metroplex.

YouTube and YouTube TV

YouTube on every screen, and YouTube TV inside live news and sports.

Radio and outdoor

Drive-time radio and boards on the highways your customers commute.

Every channel

Streaming TV and CTVYour commercial on Hulu, Peacock, Max, Tubi and more, targeted by ZIP code and measured by household.
Programmatic AdvertisingDisplay, video, audio and CTV bought by machine, with people writing the rules the machine bids by.
PPC and Paid SearchGoogle Ads and paid search built to catch demand, including the searches your TV, streaming and radio create.
YouTube and YouTube TVYouTube ads on every screen, and YouTube TV inside live news and sports.
Cable and Addressable TVXfinity in Houston, Spectrum in Austin and Dallas-Fort Worth, bought by zone or by household.
Broadcast, Radio, Outdoor and PrintBroadcast TV, radio, billboards and print, bought with the digital side of the plan.

  • Who sells cable advertising in Dallas-Fort Worth?

    Spectrum Reach, the advertising arm of Charter's Spectrum, the main cable system across most of the Metroplex. It sells cable networks by zone, addressable TV, streaming on Spectrum's apps and Spectrum News 1.

  • Can a Houston agency handle DFW media buying?

    Yes. Media is bought from the people who sell it, wherever the agency sits. We plan Dallas-Fort Worth on its own data, its own ZIP codes and its own search terms.

  • Can we target specific parts of the Metroplex?

    Yes. Cable by zone, streaming and YouTube by ZIP code or radius, search by city or radius. Frisco, Plano, Arlington and Fort Worth can each get their own plan.

  • How big is the Dallas-Fort Worth TV market?

    Fourth in the country, with about 3.26 million TV homes in Nielsen's 2024-25 estimates, ahead of Houston at sixth, per the same estimates (opens in a new tab).

Tell us where your customers are across the Metroplex. We will map the Spectrum zones, ZIP codes and channels that reach them.