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Whole Wheat Creative, Houston, TX

Media planning and buying

Austin is the 34th-largest TV market in the country, about a million TV homes. WWC plans Spectrum cable, streaming, search and YouTube for Austin advertisers as one buy, from our base in Houston.

Get a media plan Or call 713-993-9339
One plan, one budget, every channelIllustration. One plan sends budget to Search and PPC, YouTube, YouTube TV, Streaming TV, Programmatic, Cable on Spectrum, Broadcast, radio, outdoor. At launch the split is 22, 10, 10, 20, 12, 14, 12 percent. After 30 days it is 26, 9, 12, 23, 8, 12, 10, and after 60 days 24, 9, 12, 24, 7, 15, 9, as money moves toward what is working.Austin planBudget shareLaunchDay 30Day 60Search and PPC22%26%24%YouTube10%9%9%YouTube TV10%12%12%Streaming TV20%23%24%Programmatic12%8%7%Cable on Spectrum14%12%15%Broadcast, radio, outdoor12%10%9%One plan, one budget, every channelIllustration. One plan sends budget to Search and PPC, YouTube, YouTube TV, Streaming TV, Programmatic, Cable on Spectrum, Broadcast, radio, outdoor. At launch the split is 22, 10, 10, 20, 12, 14, 12 percent. After 30 days it is 26, 9, 12, 23, 8, 12, 10, and after 60 days 24, 9, 12, 24, 7, 15, 9, as money moves toward what is working.Austin planBudget shareLaunchDay 30Day 60Search and PPC22%26%24%YouTube10%9%9%YouTube TV10%12%12%Streaming TV20%23%24%Programmatic12%8%7%Cable on Spectrum14%12%15%Broadcast, radio, outdoor12%10%9%
Illustrative split. A real plan is built from your market, your goal and your budget, then rebalanced as results come in.

The market

Austin is the 34th-largest TV market in the US, with about 1.03 million TV homes in Nielsen's 2024-25 estimates (opens in a new tab). Its cable system is Spectrum, and its ad time is sold by Spectrum Reach (opens in a new tab), which sells cable networks, addressable TV, the Spectrum TV App, the Spectrum News App and set-top box video on demand here.

Spectrum News 1, the local news channel, is carried only on Spectrum in Texas (opens in a new tab). That makes it a cable-only buy, and for the right audience a good one.

Like every market now, a large share of Austin's TV time goes to streaming, so streaming carries a big part of the plan. We buy it by ZIP code, so Round Rock, Cedar Park and the urban core can each get their own plan.

We are based in Houston and plan Austin as its own market: its own ZIP codes, its own stations, its own cable zones and its own search terms. Same discipline, different map.

What we buy here

Spectrum cable

Zone and addressable buys through Spectrum Reach.

Spectrum News 1

Local news only Spectrum customers in Texas get.

Streaming TV by ZIP

Your spot on the streaming apps Austin watches, inside the ZIP codes you choose.

Search and PPC

Google Ads built for Austin searches and the suburbs around it.

YouTube and YouTube TV

YouTube on every screen, and YouTube TV inside live news and sports.

Radio and outdoor

Drive-time radio and boards on the commutes in and out of town.

Every channel

Streaming TV and CTVYour commercial on Hulu, Peacock, Max, Tubi and more, targeted by ZIP code and measured by household.
Programmatic AdvertisingDisplay, video, audio and CTV bought by machine, with people writing the rules the machine bids by.
PPC and Paid SearchGoogle Ads and paid search built to catch demand, including the searches your TV, streaming and radio create.
YouTube and YouTube TVYouTube ads on every screen, and YouTube TV inside live news and sports.
Cable and Addressable TVXfinity in Houston, Spectrum in Austin and Dallas-Fort Worth, bought by zone or by household.
Broadcast, Radio, Outdoor and PrintBroadcast TV, radio, billboards and print, bought with the digital side of the plan.

  • Who sells cable advertising in Austin?

    Spectrum Reach, the advertising arm of Charter's Spectrum, which is Austin's main cable system. It sells cable networks by zone, addressable TV, streaming on Spectrum's apps and Spectrum News 1.

  • Can a Houston agency buy Austin media?

    Yes. Media is bought from the people who sell it, wherever the agency sits. What matters is knowing the market, and we plan Austin on its own data, not as a copy of Houston.

  • Can we target specific parts of Austin?

    Yes. Cable by zone, streaming and YouTube by ZIP code or radius, search by city or radius. Round Rock, Cedar Park and central Austin can each get their own plan.

  • Is streaming or cable better in Austin?

    Usually both, in different amounts. Cable and Spectrum News reach the households that kept cable. Streaming reaches the ones that did not. We split the budget by who your customers are.

Tell us where your customers are in Central Texas. We will map the Spectrum zones, ZIP codes and channels that reach them.