CLIENT:
AllianceHCM
Website
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AllianceHCM
Branding
Over the years, Alliance Payroll Services has evolved to offer a full array of human capital management services. No longer simply a “payroll services company,” it was time for Alliance to re-brand itself to reflect its increased value to customers in its marketplace.
Methodology
WWC researched its current client base and potential customers to determine the strength of the company’s existing brand. Re-brand the company to project its energy, inventiveness, and suite of comprehensive services as a leader in the HCM industry without sacrificing years of positive equity in the Alliance brand.
THE CHALLENGE
Re-brand the company to project its energy, inventiveness, and suite of comprehensive services as a leader in the HCM industry without sacrificing years of positive equity in the Alliance brand.
OUTCOME
- Keep the “Alliance” name
- Position Alliance in a new category — HumanCapitalManagement
- Create a signature line that promises the highest bar of service
- Design a visual brand that projects energy while demonstrating a harmonization of services and people
- Retained 100% of existing clients without interruption or concern about the level of service
- Expanding services to existing clients while gaining new clients
Related Work
CLIENT:
AllianceHCM
Branding
CLIENT:
Sterling Group
Website
WWC
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