WWC

AllianceHCM

Branding

Over the years, Alliance Payroll Services has evolved to offer a full array of human capital management services. No longer simply a “payroll services company,” it was time for Alliance to re-brand itself to reflect its increased value to customers in its marketplace.

Methodology

WWC researched its current client base and potential customers to determine the strength of the company’s existing brand. Re-brand the company to project its energy, inventiveness, and suite of comprehensive services as a leader in the HCM industry without sacrificing years of positive equity in the Alliance brand.

THE CHALLENGE

Re-brand the company to project its energy, inventiveness, and suite of comprehensive services as a leader in the HCM industry without sacrificing years of positive equity in the Alliance brand.

OUTCOME

Keep the “Alliance” name
Position Alliance in a new category — HumanCapitalManagement
Create a signature line that promises the highest bar of service
Design a visual brand that projects energy while demonstrating a harmonization of services and people
Retained 100% of existing clients without interruption or concern about the level of service
Expanding services to existing clients while gaining new clients