Website
Enterprise software deserves a website that sells like a sales team. AllianceHCM is one of the nation's largest privately held human capital management (HCM) software providers, a Texas company whose platform has onboarded more than 1 million employees for businesses in restaurants, healthcare, retail, and beyond. Its website needed to work at that scale. WWC has partnered with AllianceHCM since 2019, delivering 4 generations of the website and combining web design, user experience, and SEO to present a complex product suite with clarity. Behind the site, WWC developed a comprehensive Salesforce and Marketing Cloud integration, now enhanced with AI models that read every inbound lead and route it to the right person and system automatically. Buyers get a clearer story, and the sales team gets a faster path from first visit to conversation.
Growth had outpaced the website. Since 1989, AllianceHCM has built one of the largest privately held HCM software companies in the country, winning clients on the strength of its all-in-one platform and direct, human customer service. Its website told a smaller story, and inbound traffic carried a routing problem most companies never face, a mix of new prospects, customers needing support, and current and former employees of clients looking for W2s, all arriving through the same front door. AllianceHCM asked WWC to redesign the site from the ground up and to make sure every inquiry reaches the right person, fast.
WWC rebuilt the AllianceHCM website as a modern WordPress platform structured around how buyers evaluate HCM software, and has evolved it through 4 generations since 2019. User experience design organizes a deep product suite covering payroll, HR, onboarding, and benefits into clear paths for each audience, while SEO groundwork positions AllianceHCM for the searches that matter in its category. Behind the forms, WWC engineered a comprehensive Salesforce and Marketing Cloud integration through Pardot with lead scoring and routing rules, then added AI models, including Anthropic's, that read each inbound lead and file it correctly, sending prospects to sales, support requests to the support platform, and employee W2 inquiries where they belong. Sales gets leads while they are still warm.
The partnership has compounded. Since 2019, WWC has delivered 4 generations of the AllianceHCM website, and lead volume, demo requests, organic traffic, and conversion rate have all increased year over year. AI-assisted routing now reads every inbound lead and files it correctly in Salesforce or the support platform, so a prospect, a support request, and a W2 inquiry each land where they belong. The website work anchors a broader engagement that includes the AllianceHCM rebrand, QSR digital campaigns, and the MyPay mobile app. More importantly, AllianceHCM is still a WWC client, and the pipeline keeps moving.
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