Living Water International
"Give the Gift of Water" Digital Campaign
Living Water International implements participatory, community-based water solutions in developing nations. In its 32-year history, LWI has completed over 30,000 community water projects in 30 countries, providing safe, clean water to 20 million people daily. WWC has worked with Living Water International for over 15 years. In addition to developing the brand for Living Water, WWC created a very successful and unique giving opportunity and awareness campaign. "Give the Gift of Water" allows individuals to purchase both physical and electronic gift cards as gifts. The recipient can redeem the gift card and choose projects to fund, learning about Living Water along the way. Since its inception, the campaign has raised more than a million dollars and introduced more than 25k receipts joined the Living Water mailing list.
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