"Give the Gift of Water" Digital Campaign
Generosity multiplies when the gift changes hands. Living Water International, a faith-based nonprofit headquartered just outside Houston, implements participatory, community-based water solutions in developing nations. In its 32-year history, the organization has completed more than 30,000 community water projects in 30 countries, providing safe, clean water to 20 million people daily. WWC has worked with Living Water International for over 15 years, developing the nonprofit's brand and creating Give the Gift of Water, a digital giving campaign spanning advertising, e-commerce, social, and user experience design. Donors purchase physical or electronic gift cards to give. Recipients redeem them, choose the water projects they want to fund, and learn about Living Water's work along the way. Since launch, the campaign has raised more than $1 million and brought more than 25,000 new contacts to Living Water.
Water is easy to take for granted and hard to give as a gift. Living Water International had the scale and credibility of 3 decades of completed projects, along with a brand WWC helped build across a partnership of more than 15 years. What it needed was a way to reach people who had never heard of it. Traditional appeals spoke to donors already inclined to give. Living Water looked to WWC for a giving opportunity that could travel person to person, raising real money for water projects while introducing entirely new audiences to the organization's work.
WWC built Give the Gift of Water around a simple exchange. An e-commerce platform lets donors purchase physical and electronic gift cards, turning clean water into a present rather than a pledge. Recipients redeem their cards, browse Living Water's projects, and choose which ones to fund, learning how the organization's community-based approach works as they decide. User experience design kept the redemption path clear for first-time visitors, while advertising and social campaigns put the program in front of gift buyers. Every card sold created 2 touchpoints, a donor who gave and a recipient who discovered Living Water.
Since its inception, Give the Gift of Water has raised more than $1 million for Living Water International's work and brought more than 25,000 new contacts onto the organization's mailing list. Each redeemed card converted a single moment of generosity into a lasting donor relationship, the kind of pipeline most nonprofits spend years building. More importantly, the campaign turned safe water itself into something people could give each other.
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