Garrison Brothers

Heritage alone does not convert. Garrison Brothers built the first legal whiskey distillery in Texas and grew a corn-to-cork bourbon brand that draws more than 50,000 visitors to Hye each year. But the digital experience had to work as hard as the distillery, telling the story for first-time visitors while giving longtime fans more reasons to come back. The distillery and the GBB Marketing team asked WWC to design, develop, launch, and support a website that honors the brand's heritage while driving modern outcomes, from planning a visit to finding a bottle, with clearer performance visibility across campaigns.

WWC designed and developed a search-optimized WordPress site that makes the Garrison Brothers story the engine of conversion. Immersive distillery showcases and the founder's journey give first-time visitors a reason to care, while clear pathways guide them from learning the story to planning a visit or finding a bottle. MikMak integration turns media shoppable and powers where-to-buy discovery, moving customers from inspiration to purchase with omnichannel options while reporting campaign performance back to the marketing team. A Cocktails and Recipes hub encourages exploration between purchases, and an events ecosystem supports the concert series and year-round programming, so there is always a next reason to engage. WWC continues to support the site post-launch.

The new site works harder than the one it replaced. Post-launch, online traffic climbed and session depth increased, with visitors exploring more of the Garrison Brothers story on every visit, and mobile use improved as the experience carried cleanly to smaller screens. The partnership has since grown beyond the distillery, with WWC redesigning the website and donor engagement platform for Good Bourbon for a Good Cause, the brand's affiliated foundation. More importantly, the work turned heritage into momentum, proof that a story told well is the hardest working conversion tool a brand owns.