Website
A garden this alive deserves a website that grows with it. Houston Botanic Garden is a lush oasis in the heart of Houston, a living museum spanning more than 130 acres of themed gardens, diverse ecosystems, and plant collections, threaded by 2.5 miles of scenic walking trails and animated year round by activities, exhibits, and festivals. To mirror that diversity and vibrancy online, HBG partnered with WWC, a Houston marketing and technology agency, to design and build a new website. WWC delivered a WordPress site built for user experience and SEO, with Tessitura-integrated ticketing, Mailchimp email integration, an interactive garden map, custom event landing pages, and a user-friendly CMS for the garden's staff. Since launch, the site has seen increased traffic and improved search and LLM visibility. The result is a digital ecosystem where visitors explore, engage, and begin their botanical journey before they ever arrive.
- Dynamic Event Management: Integration with Tessitura brings a seamless event management and ticket sales experience, allowing visitors to easily plan their visits and purchase tickets to the garden's numerous events and festivals.
- Intuitive Content Management System (CMS): A user-friendly CMS empowers the HBG team to keep the website as fresh as their blooms. Updating content, adding events, and posting news has never been simpler.
- Interactive Garden Map: An immersive map guides visitors through the garden's vast landscapes, offering a virtual tour of its trails, plant collections, and ecosystems from the comfort of their homes.
- Captivating Event Landing Pages: Each event gets the spotlight it deserves with engaging landing pages designed to inform and attract attendees, enhancing their online experience and anticipation for the event.
Tell us where you want to grow. We will bring the strategy, creative, and technology to get you there.