Website
Water infrastructure runs on products most people never see. NAPCO, the North American Pipe Corporation, is a subsidiary of Westlake Chemical Corporation and the second-largest polyvinyl chloride (PVC) pipe manufacturer in the United States, producing pipe for municipal water and sewer systems, residential plumbing, water wells, and agricultural irrigation. A manufacturer at that scale needs a digital presence that can present a deep technical catalog to engineers, distributors, and municipalities without friction. WWC, a marketing and technology agency in Houston, handled the web design and development of a new NAPCO site with a React front end, part of an industrial portfolio that also includes work for parent company Westlake Chemical. NAPCO has since rebranded as Westlake Pipe & Fittings, a May 2022 change, but the launch gave the manufacturer a web presence with the clarity and modern standard its market position deserves.
Market position does not sell itself. Founded in 1992, NAPCO grew into one of the country's largest PVC pipe manufacturers, supplying municipal water and sewer, residential plumbing, water well, and irrigation markets as a subsidiary of Westlake Chemical Corporation. Its buyers are technical, its products meet exacting specifications, and a supplier's website is often where evaluation starts. NAPCO asked WWC for a new website that presented the company's scale and product depth with clarity and gave a national manufacturer a digital presence to match.
For NAPCO, WWC designed and developed a new website, building the front end in React so the experience stays fast and responsive across devices. The build runs deeper than marketing pages. A full product catalog and spec sheet database serve the engineers who specify pipe to exacting standards, market pages organize the line for municipal water and sewer, plumbing, water well, and irrigation buyers, and a distributor locator connects specification to purchase. Interactive process animations bring the manufacturing story to life on screen. Visual design brings a contemporary standard to a category that rarely gets one, giving NAPCO a presence consistent with the scale of the Westlake organization behind it.
Engagement told the story after launch. User engagement increased on the interactive process animations and the product spec databases, the features built for the technical audience that decides where pipe orders go. When engineers and distributors dig into specs instead of bouncing, a website is doing sales work. NAPCO has since become Westlake Pipe & Fittings, and the project sits alongside WWC's work for parent company Westlake Chemical. More importantly, it showed that industrial buyers reward a manufacturer that treats its website like a product.
Tell us where you want to grow. We will bring the strategy, creative, and technology to get you there.