Everyone has a place they wish they were. Sun & Ski built a retail business around getting them there, and WWC shapes the brand that carries it. Since 1980, the outdoor retailer has grown from its Houston roots to more than 30 stores in 12 states, and it turned to WWC to keep its brand and image sharp across every marketing channel. The positioning WWC created, "The official outfitter of wish you were here," now leads the retailer's advertising, and the product catalog featured here puts it to work in print. Current projects span direct marketing, regional print media, ROP, outdoor, television, e-marketing, and POS and collateral design. It is advertising and design with one idea holding it all together.
Consistency is the hardest thing for a growing retailer to maintain. Sun & Ski's shelves run from snow sports and watersports to cycling, running, and camping, and every new store and season adds another campaign to keep on brand. Print, broadcast, and in-store displays drift apart easily when each is designed on its own. Sun & Ski brought WWC on board to fine-tune its brand and image everywhere it markets, so a television spot, a catalog page, and a point-of-sale display all read like the same store.
WWC started with the idea. "The official outfitter of wish you were here" positions Sun & Ski as the way into the places customers daydream about, and it gives every campaign a center of gravity. WWC carries that positioning across the retailer's full marketing mix, from broadcast and outdoor to direct mail and in-store design. The product catalog anchors the print program, organizing a deep inventory of snow, water, cycling, and camping gear into pages built for browsing and buying. Wherever a customer meets Sun & Ski, in a mailbox, on a highway, or at the register, it reads as one brand.
Scope tells one half of the story, performance the other. What began as brand refinement now runs across Sun & Ski's entire marketing mix, catalog included, and the work has delivered a 25.7:1 return on investment and $5.1 million in matched sales. More importantly, "The official outfitter of wish you were here" turned a gear store into a promise. Wherever customers wish they were, Sun & Ski is how they get there.
Tell us where you want to grow. We will bring the strategy, creative, and technology to get you there.