Website
Products this essential deserve a website this clear. WWC designed and developed the corporate website for Westlake (NYSE: WLK), the Houston-headquartered global diversified industrial company whose products enhance the daily lives of people around the globe. With roughly 14,600 employees and more than $11 billion in annual net sales, Westlake supplies the building blocks behind packaging, healthcare, automotive, and construction products. Communicating that breadth to investors, customers, and job seekers is a web design challenge of unusual scale. WWC answered it with a WordPress build integrated with Salesforce, then extended the engagement with a corporate site for Northern Pipe. The result is a digital platform with the clarity and confidence of the company it represents.
Westlake touches daily life at a scale few companies match. Its materials end up in packaging, healthcare products, automotive components, and the pipe and building products that carry modern infrastructure. That breadth is a strength on a balance sheet and a challenge on a website, where investors, customers, and prospective employees all arrive with different questions. Westlake asked WWC to design and develop its corporate website, and to bring the same clarity to Northern Pipe, so both brands could present a diversified industrial business with the polish of a global public company.
WWC designed and developed corporate websites for Westlake and Northern Pipe. The work organized a broad industrial portfolio into clear paths for the audiences that matter, investors reviewing a NYSE-listed company, customers sourcing materials, and candidates exploring careers. Both sites run on WordPress, so internal teams keep content current without developer support, and integrate with Salesforce to handle lead capture, careers applications, and distributor inquiries. Restrained design and disciplined navigation do the heavy lifting, letting a complex company read simply.
The numbers moved where a corporate site should move them. Resource downloads increased after launch, putting Westlake's materials in more of the right hands, and job applications rose as the careers experience converted interest into candidates. With Salesforce capturing every lead, careers application, and distributor inquiry, website activity now flows directly into the operations built to act on it. More importantly, the platform gives a global industrial company a front door that works as hard as the business behind it.
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