Website
Steel moves the energy industry, and MITube moves the steel. Marubeni-Itochu Tubulars America, a Houston-based subsidiary of Japan's Marubeni-Itochu Steel, has supplied oil country tubular goods, line pipe, and specialty pipe since 2001, sourcing from leading mills across Japan, the US, South Korea, China, and Europe. Its website needed to work as hard as its supply chain. MITube partnered with WWC, a Houston marketing and technology agency, for a website redesign and user experience focused on intuitive navigation and internal ease of use. The new site lets the marketing team update content quickly and gives HR an advanced careers section to manage job postings nationwide while showcasing company culture, benefits, and open roles. Streamlined navigation, responsive design, and a user-friendly content management system make the site as easy to run as it is to use.
A global supplier needs a website that keeps pace with its business. MITube built its reputation supplying steel tubulars to the oil and gas, refining, petrochemical, and power generation industries, backed by the reach of parent company Marubeni-Itochu Steel. Its digital presence had 2 demanding internal customers, a marketing team that needed to publish content quickly and an HR team recruiting nationwide. MITube asked WWC to redesign its website, pairing an intuitive experience for visitors with genuine ease of use behind the scenes and presenting the company as both an industry leader and an employer of choice.
WWC redesigned the site on WordPress, using Elementor to give MITube's internal teams direct control of their content. The user experience puts clarity first, with streamlined navigation and responsive design carrying visitors to products, capabilities, and company information on any device. An advanced careers section works as a recruiting tool in its own right, letting HR manage job postings nationwide while presenting MITube's culture, benefits, and open roles to candidates. Behind it all sits a user-friendly content management system, so the marketing team can update the site quickly and scale the company's digital presence as the business grows.
The redesign moved the numbers that matter. Traffic increased after launch, and sessions grew longer and deeper as visitors explored more of the site. Marketing updates content quickly, HR manages job postings across the country from a careers section built to attract talent, and streamlined navigation delivers a responsive experience on every device. More importantly, the site positions MITube as both an industry leader and an employer of choice, with everything managed in house.
From the beginning, the goal was to create a site whose user experience is intuitive and efficient—both for the external audience (customers, prospects, and job applicants) and for internal teams who maintain content. We streamlined navigation so that core competencies, products, corporate values and business units are easy to find. We built a flexible content management system that allows the marketing team to quickly update product lines, news, or “About Us” / “Our History” content without requiring developer support.
On the HR side, the Careers section is state-of-the-art. Job listings are managed centrally with geographical filters so that positions across the nation are presented in a unified, searchable format. Applications are handled with a workflow that allows HR to post, edit, close, and track status. The Careers hub is also designed to showcase benefits, company culture, values, and employee stories, reinforcing MITube’s identity and helping with talent acquisition.
We ensured the system is maintainable, scalable, and user-friendly: HR and marketing staff have dashboards to manage content; posting a new job, updating benefit details, or changing “Core Competency” text requires minimal technical skill. The UX design emphasizes clarity, minimal friction, and responsiveness (mobile-friendly, fast loading) so that visitors can find what they need quickly and without frustration.
The result is a polished, high-functioning website that positions MITube as an employer of choice and a trusted supplier, while giving internal teams the tools to maintain and evolve the site independently, at scale, and across geographic locations.
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