Website
Luxury buyers expect the search to feel as refined as the property. Sotheby's International Realty, a global leader in luxury real estate with more than 26,000 associates across 84 countries and territories, needed a digital experience that matched that standard. WWC, a Houston marketing and technology agency, partnered with Joy & Co. Marketing to design and build a new website that elevates the brand's digital presence and streamlines property discovery. Advanced property search with geo-search capabilities helps buyers find the right listing fast, while HubSpot integration handles lead management and marketing automation behind the scenes. Built on WordPress with Elementor, the platform lets the Sotheby's team launch new pages, publish updates, and manage content with ease. Optimized for SEO and scalability, the site gives Sotheby's a user-friendly foundation for connecting discerning buyers with extraordinary properties.
Expectations run highest at the top of the market. Sotheby's International Realty built its name on exceptional client experiences and extraordinary properties, and its website needed to deliver the same standard. Property discovery had to feel effortless, the marketing team needed control of its own content, and every inquiry deserved a clear path to follow-up. Sotheby's engaged WWC, in partnership with Joy & Co. Marketing, to create a new website that elevated the brand's digital presence, streamlined the search for properties, and connected the site to modern lead management and marketing automation.
WWC designed and built a website that puts the property first. An advanced search experience with geo-search capabilities lets buyers explore listings by location and narrow quickly to the homes that fit. HubSpot integration ties the site to lead management and marketing automation, capturing and nurturing every inquiry. Built on WordPress with Elementor, the platform gives the Sotheby's team the freedom to launch pages, make updates, and manage content in-house, no developer required. Search-optimized structure and scalable architecture complete a foundation designed to grow with the brand.
The results showed up where they matter, in traffic and in leads. Site traffic increased after launch and conversions climbed with it, with lead captures rising as geo-powered search put the full portfolio within reach for buyers anywhere. Every inquiry flows into HubSpot, where lead management and marketing automation carry it forward, while the team updates the site on its own schedule. Built to scale, the platform is ready for whatever the brand adds next. More importantly, it gives a name defined by exceptional client experiences a website that delivers one.
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