A homebuilder's website is the first model home most buyers walk through. WWC rebuilt unionmainhomes.com as a fully custom Next.js platform integrated directly with Brix and HubSpot, and supports the brand across television, streaming, branding, design, and advertising.
UnionMain Homes needed its digital presence to keep pace with the business. The original WordPress and Elementor site carried license costs, plugin dependencies, and a syndication process that demanded constant attention. Inventory, pricing, and community details lived in Brix, but the website could not use that data directly, so the same information was maintained in several places at once. Marketing needed more than a website as well, spanning television, streaming, branding, design, and advertising.
WWC rebuilt unionmainhomes.com as a fully custom content platform on Next.js, integrated directly with Brix and HubSpot so the site reads live inventory instead of a copy of it. Licensed third-party tools were replaced with native features, including an interactive floor plan designer and interactive site plans built in house. WWC added advanced AEO and SEO monitoring with ongoing remediation, connected community profiles across Google Business Profile, Apple Business, and Bing for every sales center, and built realtime sales reporting and traffic analysis for the UnionMain team.
Replacing licensed tools with native ones cut overall cost by more than 50 percent and put control back in the hands of the UnionMain Homes team. Direct Brix integration ended the syndication headaches with Zillow, New Home Source, and the other portals, because every listing publishes from one source of truth. Performance improved dramatically over the previous build, and the marketing program now runs as one effort across television, streaming, branding, design, and advertising.
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