Color sells powder coating, and for more than 10 years WWC helped DuPont put color in front of customers. DuPont Powder Coatings, a division of DuPont USA, manufactures an extensive line of thermoset powder coatings engineered for tough, durable, and beautiful finishes on industrial products. Across the decade-plus engagement, WWC, a Houston marketing and technology agency, produced award-winning print advertising, websites, and interactive kiosks for the division's various product lines. The defining project was the design and development of the user experience for the online version of the DuPont Powder color card, a React web app that carried its essential selection tool from print to screen. The color card now shows the product where it matters most, in full color, on any device.
Customers choose a finish by eye. DuPont Powder Coatings built its business on color, and for years the printed color card was how customers browsed and specified its finishes. As buying research moved online, a card that lived only on paper limited how far the product could reach. DuPont asked WWC for sustained marketing and technology support across its product lines, print advertising, websites, and kiosks, and for one pivotal build, an online version of the DuPont Powder color card.
WWC designed and developed the user experience for the online DuPont Powder color card, rebuilding a printed reference as a responsive React web app that works on desktop and mobile. An integration with DuPont's Oracle ERP system, PeopleSoft, connected the color card to MSDS sheets, color specifications, and more, so the digital tool functioned as part of operations rather than a standalone brochure. Around the app, WWC produced award-winning print advertising, marketing websites, and interactive kiosks for DuPont's various products, keeping the brand consistent across every format.
The print advertising won awards. The color card, once bound to paper, became a web app customers can open anywhere, new territory for the category and well received by customers and clients alike. And the relationship itself says the most, more than 10 years of DuPont returning to WWC for campaigns, websites, kiosks, and product technology as its needs evolved. More importantly, the work put the heart of the powder coating sale, choosing a color, within reach of every customer with a screen.
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